Coastline Protection Action

2025-08-13

In May 2025, container ship MSC Elsa 3 sank off the southern Indian coast causing the release of tens of shipping containers worth of plastic pellets/nurdles amongst other harmful and hazardous materials to be discarded into our marine ecosystems.


This has since been declared a National Environmental Crisis.


This is not the first time this has happened - in 2021, the X-Press Pearl is another container ship that caught fire and sank off the coast of Colombo also releasing harmful chemicals and plastic nurdles into Southern Sri Lankan waters.


These environmental disasters have been the cause of massive loss in marine ecosystems, as well as to the livelihoods of fisherman.


Seeing this first hand in Sri Lanka has been shocking - it is unlike anything I have experienced. It is one of those things as a conservationist that is just impossible to wrap your head around.

BUT Volunteer groups have dedicated so much time and energy into cleaning the beaches of Sri Lanka and the difference shows


Every single beach clean, river clean, walk along the beach, day in the turtle hatchery acts as a reminder that our actions MATTER. Our CHOICES matter. We must start making sustainable, reusable choices - that's We production stainless steel water bottle.

If you are also heartbroken by Marine and earth pollution, and at the same time, you happen to be in the stainless steel insulated cup industry or the hydrotion bottle-related industry, I sincerely invite you to join us to resist the pollution caused by disposable plastics, bring stainless steel insulated cups to every household, change the way of drinking water, and replace plastic cups.


Here, I would like to particularly mention the 4Planet brand. I would like to express my gratitude for their efforts and perseverance. In this vacuum insulated stainless steel water bottle industry, they have been striving to protect the environment for more than seven years as far as I can remember.

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